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Post by account_disabled on Dec 19, 2023 23:09:22 GMT 14
Permanent support from our partners through daily availability and permanent communication on the dedicated dialogue channels established at the beginning of the collaboration. the beginning and it is important to mention here the fact that although we analyzed in detail the history of the campaigns created in the past on the Google Ads account of elefant.ro we considered that an adoption of the strategies implemented in the past does not it will give us real chances to effectively align ourselves with the new strategic direction. As a result the campaign history that we found on the account Email Marketing List was not the basis of the proposed new marketing strategy. Instead we decided to materialize the new strategic direction of promotion by integrating new types of campaigns that did not exist in the history of the Google Ads account Performance Max campaigns in which we chose to direct % of the budget and intensively test different placements for ads in Search Display Shopping YouTube Discovery and Gmail. What did I get ROAS on a sixfigure budget and a % optimization of the budget allocated YOY year over year in Google Ads In the context of a decrease of only % in the total income obtained from the campaigns although the actual number of conversions increased by % and the conversion rate by % which already offers us new opportunities for up sale and cross sale through campaigns retargeting. We also recorded a decrease of only % in the number of clicks registered from the ongoing campaigns but we rather attribute it to.
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