Post by account_disabled on Jan 27, 2024 18:07:36 GMT 14
Everyone jumps out the window, you too?” - Mom says to every second schoolchild. And everyone seems to understand that you shouldn’t mindlessly repeat after others. But when the first capital comes in, you just want to advertise on passing people, billboards, TV, radio, leaflets... After all, “everyone does it.” But offline advertising is not cheap. Therefore, it is especially important to understand whether the game is worth the candle and what advertising channels work. Reading time: 11 minutes Method number 1: “How did you hear about us?” Method number 2: Bring a flyer - get a discount Method No. 3: Promo code method Method #4: Call tracking To determine the effectiveness of online advertising, there is Google Analytics and similar services.
Offline Fax Lists advertising is more difficult. A person received a leaflet, went to the website or called, or even immediately went to the store. Here you will not see a clear connection: advertising - transition - adding to cart. But there are still ways to determine which advertisement brought the client. Method number 1: “How did you hear about us?” ringostat call tracking The manager asks where the client learned about the company and enters the answer into a special table or CRM. Data on the effectiveness of each type of advertising is also compiled there. Plus For free. No additional analysis tools are needed. Minus This question will irritate about 20% of customers.
Another half simply won’t remember where they first came across your ad. The client may respond: “I heard about you from the newspaper.” What if you advertised in several newspapers? And not one, but two or three, as real estate agents do when advertising different properties. In short, there is a high probability of error. Managers may forget that they need to ask such a question, or they will ask every other time. After all, who wants to feel like a parrot? Method number 2: Bring a flyer - get a discount The buyer presents some printed media with advertising in exchange for a discount. Nowadays, leaflets are most often used for this.
Offline Fax Lists advertising is more difficult. A person received a leaflet, went to the website or called, or even immediately went to the store. Here you will not see a clear connection: advertising - transition - adding to cart. But there are still ways to determine which advertisement brought the client. Method number 1: “How did you hear about us?” ringostat call tracking The manager asks where the client learned about the company and enters the answer into a special table or CRM. Data on the effectiveness of each type of advertising is also compiled there. Plus For free. No additional analysis tools are needed. Minus This question will irritate about 20% of customers.
Another half simply won’t remember where they first came across your ad. The client may respond: “I heard about you from the newspaper.” What if you advertised in several newspapers? And not one, but two or three, as real estate agents do when advertising different properties. In short, there is a high probability of error. Managers may forget that they need to ask such a question, or they will ask every other time. After all, who wants to feel like a parrot? Method number 2: Bring a flyer - get a discount The buyer presents some printed media with advertising in exchange for a discount. Nowadays, leaflets are most often used for this.